[philthy’s note: do you really think it looks cool? do you really think the rest of society will shake and tremble as you march past with your pants around your thighs. you look like you’re propositioning for some backdoor action. Sad gangsta wanna-bees.]
Yes, If you’re sending a message to a random person on Facebook, they’ll charge you $1 to skip the spam filter and actually have the email delivered into the inbox. But if the recipient has a lot of followers, Facebook will charge you $100.
Facebook says they’re just testing the service to see if they can get away with it.
No, the recipient doesn’t get a penny. The recipient gets the spam and Facebook/Zuckerberg gets the money.